Why We Should Love The New London 2012 Logo

I'll admit it, I was very tempted to write yet another "that new London 2012 logo is horrible" blog. It would be so easy.

Then, since it has already been done to death, I figured I would skip it altogether - especially since it isn't even Olympic BID related which is the main focus of this blog.

But why should I miss out on all of the fun? I've approached it from a new angle.

Here is my top 10 list of why we should love the new London 2012 logo.

10. If you sign the "Keep The London 2012 Olympic Logo" petition, people will actually see your name from among the sparse few who have added their names. Try finding your name in the OTHER petition with over 40,000 names.

9. The new Simpson's movie is now a must see! I'm sure the creators are doing a last minute edit of the final print in order to include some crude reference to the London 2012 Olympics.

8. Just when you thought William Hill ran out of things to open a book on - now we can wager on a brand and get 5-1 odds that it will be scrapped before the end of the year.

7. Since the logo is offered in several different colours, it will be easier to coordinate it with your new summer wardrobe.

6. The "everyone" theme really comes through since everyone will be able to draw the logo.

5. Most people can enjoy it without fear of hospitalization.

4. If you stare at it for several minutes, it doesn't change.

3. If you stare at it for a few years it will very gradually change into something different (without the big teaser campaign, and hopefully without anyone noticing).

2. Finally, we'll get some use out of the magenta ink cartridges in our printers.

And the number one reason why we should love the new London 2012 Olympic logo...

1. It's so much fun jumping on the bandwagon to hate it!