Saturday, June 02, 2007

June 4 Is a Busy Day For Future Olympics

I won't get much rest tomorrow. I'm not sure who sets schedules at the IOC but someone missed a conflict.

I'll be in North America but I'll be working on European time as the focus of future Olympic Games will be on London, Lausanne and Paris.

First in Lausanne, Switzerland the evaluation report for the 2014 Olympic Winter Games bids will be released to the bidders at 8:30am local time and then released to the rest of the world at 9:00am. Shortly after that in Paris, the Sochi bid committee will hold a press conference about their results.

The release of this report autuomatically occurs 1 month prior to the bid election that has long been scheduled for July 4.

Then, at 11:00am local time in London, the organizing committee for the 2012 Olympics will release their new brand and logo on the Internet - then they will "officially" release it at 11:40am at Roundhouse in London. This is typically a huge event of much significance - the new brand will arguably become one of the most recognizable symbols in the world.

With the tight 2014 Olympic bid race possibly hinging on the content of the evaluation report and the release of a new logo and slogan for the 2012 Olympic Games, the look of an entire quadrennial of Olympic Games could be shaped within 180 minutes Monday morning in Europe.

It's kind of a big day. will be among the first to publish the 2014 evaluation report and display the new London 2012 logo online. We'll have some exclusive interviews and comments so be sure to drop by.

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